Turn Users into Customers, every time
Jul 10, 2023

Turn Users into Customers, every time

Course overview.

Are you considering adopting a product-led growth strategy for your business? Maybe you are already using product-led motion? An integral metric of any PLG business is the rate of conversion from user to customer.

There are multiple PLG strategies for boosting your revenue from free trial to freemium and reverse trial. But how do you go about executing the best one? And better yet, how do you make sure those using your products convert to paying customers.

With PLG Conversion Certified, you can equip yourself with all the expertise and insights you need to successfully set up conversion strategies from scratch including persona building, segmentation and utilizing data and core actions to convert those in 'the Dark Pipeline'.

Come and take a deep dive into the world of product-led growth through the lens of how to build, scale and measure conversion. Know when to use and not use freemium, free trial or reverse trial and when to gain a firm grasp of the best time and situations to use product-led vs sales-led models to activate, convert, retain, and more.

By the end of this course, you'll be able to:

⬆️ Produce product-led onboarding models to optimize the conversion of free users.

✅ Know how to activate free users and get them to the “aha moment”.
🔍 Use data and analytics to properly convert your 'Dark Pipeline'.

🔖 Increase engagement and retention to drive conversion.

✅ Retain paying users and achieve product-market fit.

“PLA is a great place to learn from product people across industries and around the world. There are almost as many ways of doing product as there are people doing product. PLA brings a bunch of those people and those perspectives together into a supportive and informative community.”                                                                                                                                                                                             
Deanna Badizadegan, Lead Product Operation Manager, Duolingo

You're in very good hands.

Product-Led Alliance is the world’s fastest-growing PLG community, and every course we create is built on the experience, knowledge, and success of the masses.

With PLG Conversion Certified, you’ll be learning from Arjun Saksena, who has held the role of Product Manager and Senior Product Manager at companies such as Yahoo! and Adobe. Arjun is currently ​​the Founder and CEO at Humanic AI, which is revolutionizing the CRM space to make it easier than ever for growing companies to maximize revenue from their existing users.

In his time in product, Arjun has built several 0-1 products that leveraged both freemium and free trial product-led growth models.

Arjun will be sharing his in-depth knowledge and experience with you throughout the course, equipping you with the ultimate toolkit for building the best freemium SaaS models. Gain the knowledge you need and enhance your learning first-hand from start to finish.

For more details and to sign up click here: https://certified.productledalliance.com/p/plg-conversion