works like a Ramp to HubSPOT

Uncover your
Dark Pipeline

noun [ dahrk pahyp-lahyn ] Dark Pipeline is 90% of sign up’s that never convert at PLG companies

Scale Revenue without a Data Warehouse
Trusted by Modern Revenue Teams at rapidly growing PLG companies
Humanic AI - Uncover your Dark Pipeline | Product Hunt

Introducing the PLG CRM.

A PLG CRM allows you to define PQL metrics and uncover your dark pipeline without the need for a Data warehouse

product qualified leads

Plug and Run

Brings all the necessary data and keeps it updated in real time without requiring an expensive data team or a Data Warehouse and Reverse ETL Tools.

plg motion

Define PQL Metrics

Explore the power of PQL metrics in one convenient place. Visualize performance, experiment quickly and discover metrics that work for you.

plg funnel

PQL Playbook Cockpit

Out of the box guidance on PQL playbooks by number of users and category. Automate, experiment and optimize outreach across marketing automation tools.

Don't let your Dark Pipeline grow unattended.

A PLG CRM is must have to early stage Product-Led companies

Faster Deals - Dataplus X Webflow Template

Sub 1,000 Total Users

Humanic is an ideal solution for companies just getting started who have a few hundred users. Discover a no-overhead solution in understanding sign up pipeline.

More Deals Closed - Dataplus X Webflow Template

10K+ to 100K MAU

Optimize your Revenue and Growth Teams by discovering granular personas continuously.

Uncover Dark Pipeline for early stage PLG companies
Customer Satisfaction - Dataplus X Webflow Template

Sub 10,000 Total users

Experience the thrill of thousands of users organized based on PQL metrics. Test, learn, and discover metrics that work.

Retention Rate - Dataplus X Webflow Template

100K+ MAU

Automate and optimize PQL campaigns spread across multiple automation tools.

Who is battling the Dark Pipeline?

Modern Revenue Teams at early stage PLG companies

product qualified leads

Revenue Teams

Where pipeline visibility is cluttered at best, preventing or delaying revenue capture.

product qualified leads

Growth Teams

Who lack a unified view of user personas based on product usage.

product qualified leads

Marketing Teams

Who need to organize campaign sprawl spread across multiple marketing automation tools.

What our users have to say.

A must have tool for early-stage rapidly growing PLG companies.

Nick Colvill | President Jurat | Product Led Company

Nick Colvill

President, Jurat
Nov 24, 2022

Humanic has provided greater insight in to our business than ever before, and helps us group users together into cohorts that allow for more personalized marketing opportunities.

Max Nimaroff | GM DashPass | DoorDash | Customer Acquisition

Max Nimaroff

GM, DashPass, DoorDash
Jan 17, 2022

Consumer segmentation is readily available for advertisers, but not for growth professionals. As an operator, one of my biggest pain points is not having the information I need to understand the nuance in consumer behavior necessary to make the improvements in our service that matter most. Humanic is helping to solve this need by leveraging product data to generate consumer segments in the background.

John Humphrey | MailChimp | Reverse ETL

John Humphrey

Chief Data
Officer, MailChimp
Sep 12, 2022

The customer behaviors already captured by product-led growth companies hold tremendous potential to drive increased revenue, and Humanic is built to help companies realize this potential.

Monica Perez | Head of Customer Success | Notion | Customer Success Teams

Monica Perez

Head of Customer
Success, Notion
July 10, 2022

I'm confident that if we have the Humanic like tool in the early stages of Notion, our growth would have been even faster.

Andrew Reese | GTM Strategy | Canva

Andrew Reese

GTM Strategy, Canva
Oct 27, 2022

“It’s hard for early-stage PLG startups to understand and track their ever-changing user base. Humanic is unique in that they’re specifically building a tool for companies in this stage”

Andrew Reese | GTM Strategy | Canva

Viraj Verma

CEO Thekabook
Oct 27, 2022

"Humanic Provides easy Aggregation of organisational enabling sales and product team to track custom cohorts and track them. As one of the initial users, We are actively using Humanic to identify our personas in the 'Personas' Section and easily track them in 'Stages' section. The plug-and-play with different data sources makes it super easy to plug into different data streams and can be easily done by anyone without any coding. Wonderful for small teams like us as well as super useful at scale. Looking forward to scale up our users and revenue by using 'insights' section that is coming soon... Kudos to the team! Cheers."