Amplitude vs. Humanic
Growth teams utilize tools product analytics tools such as Amplitude (and MixPanel) to identify groups of users that are dropping off at different paths within the product. The focus here is to improve the product and remove any friction and make onboarding and finding value (the aha! moment) faster and easier.
The Modern Revenue Team needs the opposite of what Product Analytics tools do - to effortlessly track successful users who are seeing the value of their product, in its current state and be able to create cohorts.
Persona Focus
As Product Managers look to enhance the experience of their products, Amplitude and other similar tools provide an ideal opportunity for them to do so. By taking advantage of these platforms' sophisticated configuration capabilities, tech-savvy individuals can use their expertise holistically and create groundbreak innovations with increased efficiency.
PLG Companies are tasked with ambitious revenue targets, and in order to meet them they need a platform that makes it simpler for their Revenue Teams to identify active users by defining PQL metrics.
Revenue teams depend on others such as Product, Engineering and Data Science to gain access to key user activity information for strategic decisions. Often delaying revenue growth efforts.
Humanic is purpose built for Revenue Team and Leaders to become first class citizens of the user activity, payment and other relevant data.
