Let's first take a look at how Toplyne works.
Toplyne's AI captures and understands every user click, then delivers product-qualified pipeline right to your existing CRM.
Toplyne and Humanic offer distinct solutions to PLG companies, leveraging AI in diverse ways. Toplyne's Headless AI solution analyzes structured data for conversion and expansion opportunities.
Humanic, on the other hand, is designed with early-stage companies in mind that may not have a wealth of organized information available; effectively helping them establish rules before applying ML technology.
Toplyne is also not a PLG CRM but it allows you to easily supercharge your existing CRM with the right leads.
Humanic is very clearly a PLG CRM and acts like a ramp to which ever CRM you may be using (HubSpot, Zoho, PipeDrive, Close etc.). Below is a description of why we believe any company with a PLG GTM motion needs a PLG CRM.
Most sub $10M ARR PLG companies don't end up using their CRM!
Why? Because nothing changes in the CRM if you don't go change it.
A traditional CRM is not connected to data and not configured to update records when you have new self-serve users in your product. Therefore, most micro teams find it much easier to co-ordinate activity in excel sheets or similar rather than an CRM.
As your user base grows to thousands, the challenge of managing customer sign-ups increases multi-fold in complexity. To identify the limited number of potential "Product Qualified Leads" (PQLs), you need an efficient way to track and measure their progress continuously. A PLG CRM is purpose built to connect to the relevant data sets to allow you to identify real potential customers.
Managing user sign ups in your CRM may not be the most efficient option - here's why.