Revenue teams at most early-stage PLG Companies start with a clean slate design.
They come up with several hypotheses, based on demographics and firmographic data, which is great for lead gen but falls short for up-sell and retention.
The workshop will help you avoid going down the path of reinventing the wheel by learning the best practices adopted by successful PLG companies.
In this workshop, you will learn best practices for
1. Identifying your personas via product usage behavior.
2. Mapping out the Jobs to be done.
3. And more!
By the end of this workshop, you’ll have tangible next steps to take back to your team.
Jobs to be done is a framework for understanding customer behavior. It focuses on the task or goal that the customer is trying to accomplish, rather than on the person themselves.
When you combine personas and jobs to be done together you get a complete picture of your target customer as illustrated below.
On the y-axis, you have the personas and on the x-axis, you have the customer journey map. In each of the boxes, you have the job to be done for the entire team. This then becomes the template for your entire Revenue team to use when they're thinking about, designing, building, and selling your product.
In the upcoming persona workshop, we are focussed on early-stage PLG companies in the Productivity and Collaboration space. Our special guest is Andrew Reese, GTM Strategy at Miro, and one of the sharpest minds in the evolution of customer success at PLG companies.
Please click here to sign up and we'll send you more information about the workshop. We hope to see you there!